Lopez.aktivatd

Projects >

Aktivatd Media Marketing Agency

Brand Identity

2023

Print Design

Logo

Social Media

AKTIVATD MEDIA MARKETING

BRAND IDENTITY

This case study explores the development of a comprehensive brand identity for Aktivatd, a media marketing agency.

/about

The Problem

Limited brand presence: Aktivatd lacked the visual assets needed to effectively promote their services.
Lack of brand cohesion: The existing logo and colors didn't work together effectively.
Unprofessional appearance: The pixelated logo gave a low-quality impression.

Limited brand presence: Aktivatd lacked the visual assets needed to effectively promote their services.
Lack of brand cohesion: The existing logo and colors didn't work together effectively.
Unprofessional appearance: The pixelated logo gave a low-quality impression.

The Goal

Develop a comprehensive brand toolkit: Design assets for print and digital platforms to support Aktivatd's marketing efforts.
Increase brand engagement: A social media campaign with engaging content to connect with potential clients.
Establish a strong brand identity: A new logo, color scheme, and design style that projects professionalism and creativity.

/logo redesign

Original

Client provided an AI generated robot logo, with a request to switch the diamond pattern to a neck tie.

Original

Client provided an AI generated robot logo, with a request to switch the diamond pattern to a neck tie.

Original

Client provided an AI generated robot logo, with a request to switch the diamond pattern to a neck tie.

1st Iteration

While the client was satisfied, I sought to integrate additional elements of the brand identity through redesign.

1st Iteration

While the client was satisfied, I sought to integrate additional elements of the brand identity through redesign.

1st Iteration

While the client was satisfied, I sought to integrate additional elements of the brand identity through redesign.

Final

Last, I framed it for impact, replaced the "i" with an "on" switch symbolizing activation, and added stylized thunderbolts for a charged-up, dynamic feel.

Final

Last, I framed it for impact, replaced the "i" with an "on" switch symbolizing activation, and added stylized thunderbolts for a charged-up, dynamic feel.

Final

Last, I framed it for impact, replaced the "i" with an "on" switch symbolizing activation, and added stylized thunderbolts for a charged-up, dynamic feel.